DolceVita®

The brand  DolceVita® is inspired by one of the most prosperous periods from an artistic and cultural point of view in Italy, and in particular in the capital Rome. In the period between the end of the 50s and the beginning of the 60s, after the suffering of the Second World War, Italy enjoyed the economic boom and consequently it was great the desire to live and enjoy the beauty and the fun atmosphere of one of the most beautiful cities in the world.

Rome becomes the artistic epicenter of the latest trends, especially Via Veneto with its cafés crowded with old glories of Italian and American cinema. A breath of internationality brought by many Hollywood producers who choose the Italian capital as the set of their films as well as center  of social life.

DolceVita evokes a carefree lifestyle dedicated to worldly pleasures and one of the most famous icon is the film “La Dolce Vita” by Fellini, a symbol of the desire for a life full of joy and emotions, the idea of that ‘good life ’ style riding a Vespa that has always fascinated foreigners.